INTERNATIONAL REPORT—When Craig Neddersen founded IDM Group LLC during 1999, he did so with one goal in mind: to prove boutique properties could outperform the competitive set in secondary and tertiary markets.
And not just any boutique properties. Despite the swell of branded boutiques during recent years, IDM Group’s portfolio began with true, blue independents—unique properties with their own quirks and characteristics, autonomous owners and operators, and raw exposure to both risk and reward.
Fortunately for Neddersen and his team of like-minded hoteliers, what some might construe as the lonely road through the unaffiliated segment yielded more rewards than risk, and he reached his goal despite a crippling global recession.
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